Research & Insights

What we're
learning about
real estate leads.

Data-backed research on how agents manage inbound inquiries — and what the numbers actually mean.

Analysis February 24, 2026

Stop Killing Your Leads: The Reality of Social Media Real Estate Response

I sent 150 buyer-style inquiries across Instagram DMs and Facebook Messenger to understand how inbound leads are managed in practice — including response timing, automation use, and early-stage conversation flow.

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150
Total inquiries sent across IG & FB
2 %
Responded within the critical 5-minute window
90.7 %
Non-response rate on Instagram DMs
Analysis March 5, 2026

Beyond Speed-to-Lead: What Late Responses Reveal About Social Real Estate Workflows

An analysis of 150 social media buyer inquiries examining how responses occurring after 24 hours contribute to overall lead response behavior across Instagram DMs and Facebook Messenger.

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26.5 %
Of all replies occurred after 24 hours
45.5 %
Instagram post-24h response rate
22.7 %
Total adjusted response rate
Analysis March 12, 2026

The Follow-Up Fallacy: Do Social Media Real Estate Leads Actually Need Persistence?

An analysis of 150 social inquiries revealing that in modern DM environments, the initial exchange often carries the primary weight of engagement, challenging the legacy 'fortune is in the follow-up' rule.

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150
Total inquiries analyzed
2.7 %
Observed follow-up rate
65
Total human responses observed